Have you recently noticed that when you type a search term into Google, it automatically starts populating results without you pressing “enter” or hitting the “search” button? Of course you have. Well welcome to Google Instant, the latest installment of Google tools.
Google states their key technical insight was simply, people read faster than they type. I believe that most of us would agree with that philosophy. From a standard user’s point a view this may appear to be an excellent addition to Google, however, what about for a savvier user? What would this mean for you, and more importantly, what does it mean for SEO (Search Engine Optimization)?
Let’s take a closer look at the effects of Google Instant and SEO (Search Engine Optimization). Google basically tries to predict what you are searching for before you finish typing it. Let’s delve into a mini scenario so that you are able to gain a better understanding of what I mean. You’re at home searching for a brand new cover for your blackberry cell phone. Google instant automatically assumes you are looking for blackberry cobbler, before it even suggests blackberry covers. So if you’re hungry you’ve just clicked on that fantastic recipe for blackberry cobbler. Wait, you weren’t even hungry, or were you, and did you remember to order the cover for your blackberry?
Every letter you type into the Google search box changes the search listings that are presented. This is good, if you don’t have a clue as to what you are searching for, but if you already know exactly what you want, what makes Google think we care about their suggestions? How far outside of the box will we have to think as Internet Marketers in order to stay ahead of the curve?
Google does this by using the Google Suggest keyword tool. As an SEO expert you will want to make sure you include this product in your arsenal of SEO tools in addition to any others you may currently have, in order to adapt to this change. If you have high rankings on certain pages already, then it’s suggested that that you leave them optimized as is, however for new pages you will definitely want to adopt this new procedure. Keep in mind Google hasn’t changed its algorithm, just the way it produces the search results.
Google stands to make more revenue from AdWords advertisers in two ways. First, the increased emphasis on expensive top keywords means advertisers are going to have to pay more to be visible earlier in the search process. Second, with the auto suggest box pushing organic listings further down the results page, searchers may be more likely to click on the ads that are still prominently displayed. Contact NetPass, LLC today and we can evaluate your website to see how we can assist in keeping your organic listings visible.
As with anything I believe that this product has its pros and cons and I would say use it in the manner that’s convenient for you. If you don’t adapt to change that well, no worries, you can continue using Google the way you have in the past by clicking the link next to the search box on any search results page, or by changing the options in the Preferences page.
If you would like to discuss how this may impact your current website, or if you simply need information on any of our other products, call us toll-free today at 888.296.7277 or visit our site at http://www.netpass.com.